Social Media Tips Continued...

Don't tell me. We're about to go over more social media tips? Yup. Bring it on! You can never have too many ways to reach people through social media, so don't limit yourself or your company to just one account! Today, we're going to look at three more major social media companies: YouTube, Instagram, and Snapchat.

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YouTube with Wedmore

What better way to learn about YouTube then through a YouTube video? In his short video, James Wedmore takes you through five different kinds of videos that you should have for your company on your YouTube channel. So, briefly, let's go over each kind that he discusses.                                               

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The first kind is the "YouTube trailer video" (Wedmore). This tends to be the first video that people see on your YouTube page. This is where you explain and show who you are as a company to potential followers.

The second kind is "the stats video" (Wedmore). This is the video where you prove your company as a credible source of information and blow people away with your smarts. Wedmore recommends finding a good song on PremiumBeat.com, which is a royalty free music site, and to then start creating informational video magic.

The third kind that Wedmore discusses is a "customer success story". People like seeing other people that are actually being real people (that's a lot of people). Make your company's page personal by creating a video that shares consumer testimonials.

The fourth kind is "the Q & A video" (Wedmore). This is where you answer questions as a company for your consumers. This will reduce multiple questions elsewhere, and it will save you time because you'll just be able to send a link to the questioning consumer. It will also be a better answer coming for you then from somewhere else.

The fifth and final kind of YouTube video that you should have is the "tutorial video" (Wedmore). I personally love this kind the most! I pretty much learned to play guitar via YouTube instructional videos. You can learn how to do pretty much anything on YouTube just by the click of a button. Consumers appreciate businesses that provide these videos on how to implement their own products. Again, this will save you time and frustration with questioning consumers, because you can just redirect them to your YouTube page.

Wedmore's video embedded below is really funny and has great information to learn! Despite having some language at the beginning, it is a very useful, short video that you should watch to learn more about YouTube.

Instagram with Ayres

Scott Ayers' blog on Post Planner has a post/infographic on Instagram advice. There are ten tips in total, but I'll go ahead and highlight only a few of them.

One tip that Ayers gives is to "maintain consistent themes" on your company's Instagram account. Create a certain imaging method for your company                       Photo Source

and stick with it, so that consumers know 

exactly who you are when they see your Instagram post.

Another tip that Ayers gives is to "reward the loyalty of your followers", and this can go for any social media site, really. Make them feel like they're getting the most "exclusive deals" and like they're benefiting from following your company (Ayers).

The final tip that I want to share with you is to "post regrams" (Ayers). If a consumer is talking positively about you, then, again, "reward" them for it by giving their post(s) more attention (Ayers)! It will make the consumer feel like they're being noticed, and you'll gain more attention as a company.

To read more Instagram tips, I fully encourage to read Ayers full post. He has a great infographic and information if your company is first starting out on Instagram.

Snapchat with Ross

I think that one major social media outlet gets overlooked sometimes, and that is Snapchat. Snapchat has an awesome way of creating personal connections through the sharing of short videos around the world. Companies could definitely use Snapchat to their advantage, and here are a few of Kelly Ross' tips on how to do so from her 

social media blog post.

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The first tip that she presents from an infographic created by Red Website Design is to, firstly, introduce yourself. Let people on Snapchat know who you are and "say hello" (qtd. in Ross).

The second tip given by the infographic is to get your followers involved by creating "speedy Snap responses" (qtd. in Ross). The quickest people to reply to your Snap can be rewarded! This will help to build follower loyalty and to draw more followers in.

The third and final tip that I want to share with you is one in which your company can "release behind-the-scenes footage" (qtd. in Ross). If you follow any musicians on Snapchat, you'll see that they do this a lot while they're on tour. It makes the follower feel like they're getting up-close and personal information even if they're miles away. With Snapchat, it's all about experiencing what the other person has to share, so make sure to do this with your company as well.

Overall, this post has great information and a cute infographic to look at. To read more Snapchat tips, I recommend taking some extra time to read through the rest of Ross' post. Happy social media-ing!

Pictures found through Google Images, and the first few sentences of this post are based off of quotes from The Emperor's New Groove. I do not own these pictures, nor The Emperor's New Groove, YouTube, Instagram, and Snapchat trademarks and quotes. This is being used for educational purposes.