Visual Storytelling with Moritz
Donna Moritz, the founder of Socially Sorted, is going to give us some advice on implementing visual storytelling through her article and infographic. There is also a more detailed version of the article, if you would like to know more about this topic. For now, let's look at the basics:
The first piece of advice that Moritz gives is to show visuals, if at all possible, when posting to social media. For one thing, why do you think I choose a lot of infographics as resources for my posts? I like looking at the pretty pictures, and it engages me as a reader. They're also easier to read and maneuver through. I also like using pictures in my posts to keep YOU interested as a reader. It's nicer to look at something that's pretty then to read a boring article in plain old Times New Roman. To keep people interested, make your post interesting. You can quote me on that.
The second piece of advice given is to make sure that whatever you put on your social media is your own. Meaning, don't be like me and just use images that you pulled from Google. Come up with your own "graphic design" items and make it signature to your company (Moritz)!
The third piece of advice, as Moritz puts it, is to "SHOWcase your story". This is basically reinforcing the principle of using visuals in your storytelling. According to Moritz's infographic, "images = emotion and connection." This is a clever thing to remember because, if you don't implement this equation to your posts, you're going to end up being like the teacher from Ferris Bueller's Day Off. If you've ever seen that movie, you know that that man has absolutely no emotion. DO NOT be like him. Be a HUMAN and use VISUALS in your VISUAL storytelling!
The fourth piece of advice is to put your followers to use. Get them involved in your posts! Have them battle it out to have the best idea out there for your company, and reward them for it. Remember, people use social media for personal connections. So be personal and have them help you out!
The fifth piece of advice that Moritz gives us is, after implementing your visuals, to then go ahead and "add back the words". Meaning, use "captions", "hashtags", and other similar forms for people to find it online and make it trend (Moritz). Make whatever you use relate back to your business, and make it memorable.
The sixth and final piece of advice is to "mix it up" (Moritz). Intertwine your social media accounts to make sure that everyone sees what you're posting no matter the social media method (meaning, share your Twitter posts on Facebook, your YouTube video on Instagram, etc.). Also, feel free to change up your methods every now and then. If you keep doing the same thing over and over again, people will eventually get tired of it and move on. Keep it fresh, homeslice!
I would definitely recommend seeing this awesome article/infographic for yourself! It's got awesome stats and visuals that you can aspire to to implement in your own storytelling!
Spotlight
If you're like me and love vintage-style clothing, then you've probably stumbled upon ModCloth while searching for such items. ModCloth is a great place to find cute clothes, and they also have great visuals on their site!
According to a blog post by Nichole Elizabeth DeMeré on HotSpot, it is a great place to look at for visual storytelling! If you look at their website now, you'll see that they have high quality, bright pictures for their spring line. They have pictures all over their site in a very aesthetically pleasing manner of people displaying their clothes. If you want a successful visual storytelling implementation, ModCloth is a great place to look at and to get ideas from! Good luck with your visual storytelling!
Pictures found through Google Images, and lyrics in the title are based off of those by MKTO's "Classic". I do not own these pictures, nor the Ferris Bueller's Day Off, ModCloth, and MKTO trademarks, quotes, and lyrics. This is being used for educational purposes.
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