SEO with Lauren Hooker
What I absolutely love about this article is that it explains SEO in a way that anyone can understand. I, myself, am not a tech-savvy person, so reading her article really helped me to navigate this concept.
The first half of the article gives a good explanation of SEO. Based on the definition of SEO given above, the main goal that most businesses want with SEO is to get their website to pop up on the first page of Google when a person searches for a topic that is relevant to that business. According to Lauren Hooker, "only 8.5% of people proceed to the second page", so getting that kind of attention can be very difficult. However, it is not impossible.
In the second half of the article, the author of the post gives 4 tips for making the Search Engine Optimization on your site better:
The first tip is to "submit your content to Google" (Hooker). Basically, you're doing this to get your website noticed by more people on Google search engines. Another thing about content that she mentions earlier in the article is that you're content, above all else, is what will draw people in the most. It doesn't matter how well and how thorough you are with applying SEO to your website. Applicable content is what keeps people coming (she uses direct quotes from Google to back this point).
The second tip is to "sign into Google Webmaster Tools" (Hooker). According to Lauren Hooker, this program "monitors your site's performance in Google searches." Essentially, this will help you to keep track of how well you're applying SEO.
The third tip given is to "add your sitemap in Google Webmaster Tools" (Hooker). This will help Google to know what exactly your website is about and what it contains in order to boost website traffic.
The fourth and final tip is to "use Fetch as Google to test how Google is crawling and indexing your site" (Hooker). First of all, the term "crawling", if you don't know, refers to Google actually going through all the content of your site (Hooker). Secondly, Fetch as Google is a "diagnostic tool that allows you to simulate how Google crawls or renders a URL on your site" (qtd. in Hooker). This is like looking from a third-party view of what happens when you search for content applicable to your website.
Overall, Elle & Company's Lauren Hooker does a beautiful job of exploring this content, and it would be beneficial to read her posts about this topic and many others. She has implemented these concepts successfully in her own business, and, to read more of her posts, you can go to her blog website here.
Spotlight
In a small experiment, I went to Google and searched for random, general-description pieces of clothing, and I did this about 5 times. Almost every time, Macy's came up on the first page. Suffice it to say that Macy's has implemented a very successful SEO.
In an interview article written by Andy Betts of BrightEdge, Macy's gets a spotlight on their SEO implementation with the head of this process, Lauren MacPhail. Using BrightEdge for Macy's SEO implementation, the interview discusses the success of Macy's SEO and how they're adapting to changes in SEO technology. If you want to know more about this awesome company's SEO success, you should definitely read this interview article to add to your SEO knowledge.
In honor of the recently late Carrie Fisher of the Star Wars series, may the Force be with you on your Search Engine Optimization journey!
Pictures found on Google Images. I do not own these pictures, nor the Macy's and Star Wars trademarks and quotes. This is being used for educational purposes.
Macy's pops up on first place for me to, no matter which type of clothing or other good i type. Great article, and good explanation for people who have troublesome with technology, just like me :D
ReplyDeleteThanks Zorana!
DeleteI really enjoy your writing style and your blog. It is very unique and creative. I enjoy how much information you gave on the basics of SEO and then gave 4 great tips to use. I love the star wars analogy!!
ReplyDeleteThanks Drew!
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